On August 25th, 2025, Australian health brand “Aurinda” has successfully hosted its "2025 Brand Traceability Journey" night event on the Huangpu River in Shanghai. Coinciding with Aurinda's 29th anniversary in China, this premium experience, blending natural origins, quality living, and brand philosophy, concluded perfectly against the city's dazzling night skyline.
On the event night, the curise ship set sail on the Huangpu River, carrying Australian consulate representatives, brand guests, and the Aurinda’s team. It sailed between the historic buildings of the Bund and the modern skyline of Lujiazui. Guests not only took in the vibrant views on both sides of the river but also experienced Aurinda’s long-standing brand belief—"Nature Nourishes the Extraordinary"—in a relaxed and enjoyable atmosphere.
From the sunlit pastures of Australia to the heart of Shanghai, Aurinda’s journey represents a blend across time and space. For 29 years in China, Aurinda has been dedicated to delivering pure, high-quality products from world-renowned origins directly to Chinese consumers. The Brand Night was more than a feast for the eyes and palate — it was a meaningful conversation about healthy living. On the deck, guests chatted about wellness, enjoyed fine food, and tried Aurinda’s most popular products, such as Goat Colostrum Powder, Black Propolis, and Blueberry & Lutein Esters. Together, they experienced the brand’s sincere dedication to a high-quality healthy lifestyle that has lasted for nearly three decades.
That night also launched the collaboration between Aurinda and China’s largest private e-commerce platform. A signing ceremony was held in the presence of Australian consulate representatives. In preparation for this partnership, Aurinda had already kicked off the second season of its flagship challenge campaign months earlier. This campaign has become an important tradition for the brand to engage with its consumers, inviting them to join the creative process of brand messaging and share ideas around healthy living. The winning slogan from this season was announced live at the event and officially adopted as the tagline for the new partnership, continuing Aurinda’s 29-year connection with Chinese consumers.
An elite client of Aurinda commented: "For 29 years, we haven't just been selling products — we've been sharing health and building trust. Behind every product is our dedication to natural origins and a commitment to protecting well-being. Together with Aurinda, we continue to promote the brand's belief of 'From Nature, With Sincerity'."
The Aurinda Brand Night also garnered significant attention on social media.Hashtags such as "#AurindaTraceabilityJourney," "#ShanghaiYachtNight," and "#Aurinda29YearsInChina" became trending topics among users. Many participants shared highlights from the yacht event and their product experiences, further amplifying the brand's influence.
With the success of the Brand Night, Aurinda will continue to uphold its mission of providing "Global Nutrition for a Brilliant Life" and "Contributing to Human Health." The brand is committed to integrating high-quality health products into everyday lifestyles and looks forward to sharing a journey of natural wellness with more consumers.With the success of the Brand Night, Aurinda will continue to uphold its mission of providing "Global Nutrition for a Brilliant Life" and "Contributing to Human Health." The brand is committed to integrating high-quality health products into everyday lifestyles and looks forward to sharing a journey of natural wellness with more consumers.
